scott Westfield
Built in the Classroom. Proven in the Field.
Scott Westfield is a senior at Millersville University majoring in Speech Communications with a concentration in Public Relations. His academic experience is rooted in strategic communication, campaign planning, and media analysis—preparing him to create meaningful and measurable brand impact.
Scott gained hands-on experience through a professional internship, where he applied his education to real-world campaigns involving social media management, content development, and public outreach.
Beyond his academic work, Scott is the founder of Project Exotics and the creator of TurboTrouble, his personal automotive brand. Through these platforms, he has developed and produced content for businesses and collaborated with global sponsors such as Hyundai Motors USA and SXTH Element. His work combines creative storytelling with digital strategy to drive real engagement and elevate brand identity.
With a skill set in strategic communication, Scott helps businesses grow their presence and connect authentically with their audiences.
portfolio
Campaigns
&
Messaging
This section highlights my strategic planning and messaging work across social media, internship marketing, and public relations. From cinematic storytelling to talking-head, and influencer marketing, I’ve worked with businesses to craft consistent, engaging communication strategies that align with their goals and audience.
Ferrari 550 Maranello – Strategic Auction Copy & Cinematic Video for Garage44 on Bring a Trailer
I led the full content strategy for this 1998 Ferrari 550 Maranello auction, collaborating with Garage44 to create compelling listing verbiage tailored to Bring a Trailer’s high-end audience. I also directed and produced the cinematic walkaround video that served as a visual anchor for the listing.
Results:
• 46 total bids
• Sold for $247,500
• Featured listing on Bring a Trailer
• Hundreds of listing views within hours of going live
As a Public Relations student, I have built a strong academic foundation in media strategy, research, and digital storytelling. This section includes communication audits, research-based campaign proposals, and coursework that reflects my ability to combine theory with practice in real-world applications.